Social media

All business owners should know the importance of social media, its growing so fast and is proving popular with more and more businesses benefiting from referrals and new business.

Lots of my clients ask me “do I need to use social media?” My answer would be “it’s not for everyone, however I would recommend getting involved and sampling what benefits or new business is available via social media.”

Today I’m going to list some basic pointers to help businesses be involved in social media.

Only use the social media platforms that you feel your business will benefit from

Get rid of all the basic platforms that are out there. Twitter for a start is a fantastic and easy tool to use. If you’re unsure about it then download my ebook here: HJC Office Solutions

Find a platform that works for you, experiment and trial.

Plan, schedule and create a calendar

You don’t have to be sat at your computer every day to be part of social media. You can schedule updates via a scheduling platform: Hootsuite, Gremin and Buffer.

Create a calendar schedule and work out when you are going to spend time on your social media and when you want your updates to go out. It could be that you want updates to go out four times per day every day of the week. Schedule the time to do this at the start of every week. This way you are staying ahead.

What to send out

Links to your website
Special offers
Useful information for your niche

Observe others and engage

It’s all good scheduling your social media, however you need a live online presence. Plan in time to be live and interact each day for 15 minutes.

When is the best time to send out updates?

This depends when your audience are online. Tweriod is a programme linked to Twitter and generates a report informing you of when your followers are online. This enables you to send out tweets knowing your followers are going to be online to view.

What next?

Find a social media platform that works for you:

Stumble upon

Trial for at least two months then go with the one that generates referrals and new business.

If you’re still stuck and need guidance then contact me and my team who will be happy to help. We specialise in social media management. HJC Office Solutions


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